The platform has taken inspiration from e-commerce platform Shopify, replaced the need for services like Trello or Google Docs and integrated the workflow process into the Content Management System.
It has also integrated services like Facebook, Twitter, Google Analytics, blog comment hosting service Disqus, Slack, Google AdSense and Mailchimp, without the need to know how to code.
The platform provides a number of options for users from a free personal offering to a “blogger” tier for $US16 a month and a “publisher” tier, which costs $US24 a month where users can install a paywall and email newsletters from the platform. Paywalls and subscription features will launch on the platform next month.
The final “enterprise” tier is said to target “serious publishers” and claims to cut technology spend by 90 per cent. The pricing will depend on the size of the operation and requires a direct sales relationship to access the features.
Mr Pan has big ambitions for the platform and is eying potential enterprise clients in Australia as well as US expansion.
“We want to really make a splash over there,” he said, referring to the US.
“We want to get at least 30 marquee publishers over in America. We want to target the local news scene … [which] it also facing a lot of software issues. We want to enhance the media ecosystem of America by capturing a lot of the local journalism.”
The platform has lured co-founder of Junkee Media and chairman of the Digital Publishers Alliance, Tim Duggan, back to investing in media businesses.
“When I first met Alex and heard his big, clear-headed vision to make professional publishing accessible to everyone, I was intrigued,” Mr Duggan said.
“He and the team have taken an impressive, publishing-first approach that is genuinely no code, adds innovative workflow management tools and is way more user-friendly than anything else on the market.
“This can really help anyone become a publishing powerhouse in just a few minutes, and I’m excited to see where it could go over the next few years.”
Since Mr Duggan sold Junkee Media to oOh!Media in 2016, he has been investing in businesses outside media, like non-alcoholic beer company Heaps Normal where he is a seed investor.
Heaps Normal graduated from Startmate’s accelerator program in late 2020 and Storipress has just been accepted into the program’s winter 2022 intake.