Granite Digital plans UK expansion through WP Engine partnership

Granite Digital plans UK expansion through WP Engine partnership

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The digital agency expects to generate €3.1m in additional revenue and reach a wider customer base through its partnership with WP Engine.

Cork-based digital services agency Granite Digital is partnering with WP Engine in a bid to boost its services and grow its client base.

WP Engine specialises in WordPress technology, providing managed hosting as well as e-commerce and enterprise offerings.

Granite Digital was chosen by WP Engine to help spearhead growth in the Irish enterprise sector. The partnership will also allow the Irish company to scale its business in the UK, leveraging WP Engine technology to reach a wider customer base.

The Irish digital agency expects to generate €3.1m in additional revenue before the end of 2023 from the strategic partnership.

“WordPress is growing at an incredible pace with more than two out of every five websites now powered by its technology,” said Granite Digital co-founder and partner Robert Carpenter.

“As the global leaders, WP Engine is central to driving this growth and we’re delighted to enter this new strategic partnership in Ireland and the UK. We’ve identified significant opportunities together in the enterprise sector and have no doubt we’ll achieve our growth targets in both markets.”

Granite Digital has begun transitioning some of its customers to WordPress in collaboration with WP Engine. The Cork company expects to fully migrate more than 200 existing and new customers before the end of 2023.

Some of the first customers that have migrated include Abbey Capital, Cliffs of Moher and the UK’s Gobeyond Partners. Granite said these will get enhanced performance, security and governance from their new platforms.

WP Engine senior director and site lead Paul Ryan said Granite Digital is “an obvious partner” due to the agency’s enterprise reach, technical knowledge and “extensive digital transformation experience”.

“We also share common goals and values which are crucial for functioning as a successful team,” Ryan said. “We’re excited about collaborating with such an ambitious partner that fully understands how WordPress and its wider ecosystem are so key to the digital-first economy.”

US company WP Engine hosts 1.5m websites in more than 150 countries, with customers including the Irish Heart Foundation, Microsoft and eBay. It has a base in Limerick and has been expanding its team there.

Granite Digital said it has delivered more than a thousand web projects for companies and institutions in Ireland since it was founded in 2009. Some of its clients include Lidl, Dalata Hotel Group, Bord Bia and Huawei.

In May, Granite acquired Dublin-based Willows Consulting to boost its e-commerce capabilities while adding 120 customers to its client portfolio.

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